Andrea Jung's life-changing agenda
She’s rarely photographed without a string of pearls around her neck, and, since she came to head Avon Products Inc. in 1999, is rarely seen without her signature Avon lipstick shade—President’s Red—on her lips. Today is no exception.
Tall and slender, Andrea Jung cuts a commanding figure as she enters the room. She’s dressed in a sleeveless V-neck shift the shade of shimmery sand. Clasped on her right wrist is a bracelet of pearls; a large, solitary diamond ring is on her right ring finger.
Her dark hair is brushed past her shoulders. This woman owns the side part, in much the same way the bob is Anna Wintour’s. She has applied Lotus Shield on her hair, she says. The new Avon anti-frizz product is a new favorite of the chief executive.
“People say, ‘You don’t need this because you’re Asian.’ But when it’s humid, even though my hair is straight…,” she trails off. “I’m addicted! I love the smell of it! Put it on your hair before you dry it. Honestly, it keeps it together. I can vouch for this product.”
Fortune 500
On top of her chiefly duties running a Fortune 500 company with 40,000 employees and 6.5 million independent sales reps globally, Jung isn’t above doing mundane tasks like testing new products.
“I spend time in our labs, reviewing the latest products every few months,” she says. “I get the first-run samples, the secret formulas, a year in advance. So you’ll get an e-mail from me saying this mascara flakes or this nail polish is now perfect, it doesn’t chip.”
From time to time, she receives different formulations of President’s Red from the labs; today it’s called Colordisiac.
But Jung, Avon’s first and, so far, only female chief executive and chair, has a bigger mission than whipping out beauty tips on her first Philippine visit in 12 years.
It’s early Tuesday morning, and in just a few hours, despite the torrential downpour, she will meet 8,000 of Avon’s top independent sales representatives at Araneta Coliseum.
It’s the 13th stop of the New York-based CEO’s 16-city “Avon Believe World Tour,” a global initiative aimed at empowering women worldwide and the highlight of the cosmetics company’s 125-year anniversary celebrations.
The Manila event is expected to be the largest gathering of Avon representatives in the global jaunt, which kicked off in Atlanta, Georgia, in February, and will culminate in Johannesburg, South Africa. The 16 cities represent the company’s biggest markets.
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Mike Gudgin, Avon Phils. president and general manager, points out that since Jung took over Avon's helm, she has raised $800 million for women's causes via the Avon Foundation in her crusade against breast cancer and violence against women.
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Rasode and Mayor Dianne Watts have appropriated that ceremony and are urging women to tie purple bracelets around men's wrists to inspire men to speak against the violence that's killing, maiming and traumatizing too many of their sisters, daughters,
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